A black lab team member Ady stood chatting to a client at a Digital Leaders' Collective Event

Approach

The Focused Growth Partner

From insurance and motor finance, to parts and repair, the automotive world moves fast, and digital marketing moves even fasters. Black Lab has been built specifically for this world, one where data meets imagination and fragmented channels are turned into measurable growth engines that build up from foundations and help brands lead.

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Our work

Results that speak for themselves

Real results from real path-paving partnerships: Discover the work we do with ambitious brands in automotive to deliver marketing that drives measurable impact

Our Work

64%

Visibility Uplift

Our strategy created stronger alignment between SEO, brand voice, and user intent, delivering a strong uplift in visibility for optimised nursery pages, improved rankings for recruitment and funding, while enhancing applications via Indeed listings.

“Black Lab helped us clarify our messaging and expand our reach, making sure our voice felt both authentic and consistent. Their strategic input on SEO gave us sharper direction, while their support on recruitment brought in the right people at the right time.”

65%

Quality Lead Increase

Magnitude Finance’s proportion of qualified leads rose from 37% in to 65% in 2024, reflecting a significant improvement in lead quality. Despite a 6% reduction in spend, the customer base grew YoY highlighting the power of data-driven decision-making.

“Black Lab Digital’s unwavering reliability and innovative methods have been pivotal. Their ability to adapt to market shifts which they’re always keeping abreast of, while maintaining a strategic focus has transformed how we operate.”

120%

YOY Client Spend increase

By leveraging their extensive industry expertise through targeted campaign execution, the team launched targeted campaigns which unlocked significant growth potential, demonstrating the importance of tailored account restructuring.

“Black Lab Digital’s reliability and deep industry knowledge stood out. Their structured approach and clear communication made a complex process feel effortless, helping us achieve impressive growth”

Our clients

COLLECTIVE EXPERTISE. SERVICES THAT DELIVER.

From strategy to execution, our expertise powers your digital success.

DIGITAL STRATEGY

While AI automates execution, strategy remains human. We focus on understanding your market, identifying opportunities, and making the decisions that drive growth to underpin your foundations, creating lasting competitive advantages not just campaign results.
Performance Media

Our focus is on maximising return on ad spend through careful targeting, ad optimisation, and landing page improvements. Whether you’re looking to drive leads or increase sales, we build campaigns that deliver measurable results and work from awareness through to conversion.
SEARCH ENGINE OPTIMISATION

SEO, GEO, AEO: We combine technical optimisation, content strategy, and link building to drive qualified traffic. From local businesses to enterprise companies, we develop strategies that align with your business goals.
PAID SOCIAL ADVERTISING

Our approach focuses on reaching the right audience with compelling creative that drives engagement and conversions. We handle everything from campaign setup, creative to ongoing optimisation.
Visibility Audits

We understand what limits clients aspirations in the new AI world of search. We've developed our own proprietary demand visibility audit that gives you the insight into what's holding you back.
TRACKING & ATTRIBUTION

Accurate data powers confident decisions. We can advise on, help design and support implementation of tracking frameworks from Google Tag Manager, GA4, HubSpot, and ad platforms to ensure every conversion is recorded and attributed correctly. From enhanced conversions to multi-channel attribution, we give you clarity on what’s working, and where to focus next.

CLARITY & DIRECTION

DIGITAL MARKETING & AI AUDIT

A full-funnel health check to uncover opportunities for smarter spend and stronger results. This provides a clear picture of how your lead generation or retention campaigns are performing, allowing for strategic improvements to remain visible and competitive.

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HOW IT ALL COMES TOGETHER

GROWTH

Our strategic process is designed to evolve. While we continually scale and activate new opportunities, we also ensure the foundational elements remain effective. As technology and user behaviour shift, we regularly review everything, from the basics to the complex. We are the change.

Find out more about who we work with.

Our Work

Who we are

Real People with Real Insights

Working with us means gaining unprecedented insights from unexpected sources, experiencing genuine partnership without unnecessary complexity, and benefiting from the business collaborative methodology that empowers clients through knowledge sharing while providing the creative thinking time necessary for sustainable growth. Get to know us!

Meet the Team

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